Coach

Ask any roofing sales rep about the best training they ever attended, and they’ll light up telling you about it. The energy, the ideas, the notebook full of gold. Then ask them how much of it they still use, and the answer gets quieter. That’s not a knock on the training — most of it […]

The three-tier pricing menu has become almost a reflex in home services. Good, Better, Best. It feels customer-friendly. It looks professional and hey, if given more options they will buy something right? Wrong, in roofing, it quietly kills more deals than it closes. Here’s why. More Options, Fewer Decisions There’s a well-documented phenomenon called decision